Getting brand communities right.

Bibliographic Details
Main Author:	Fournier, Susan
Other Authors:	Lee, Lara
Format:	Article
Language:	Spanish
Subjects:	Derechos Marcas Estrategia Marketing Negocios Empresas Liderazgo Éxito Artículos de revista

Holdings details from Sistema de Bibliotecas del Tecnológico de Costa Rica
Copy	Available

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