A brand is forever! A frame for revitalizing declining and dead brands.

Bibliographic Details
Main Author:	Thomas, Sunil
Other Authors:	Kohli, Chiranjeev
Format:	Article
Language:	Spanish
Subjects:	Marcas Muerte Valor Calidad Productos Mercado Clientes Gestión Artículos de revista

Holdings details from Sistema de Bibliotecas del Tecnológico de Costa Rica
Copy	Available

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