Rethinking marketing.

Bibliographic Details
Main Author:	Rust, Roland T.
Other Authors:	Bhalla, Gaurav, Moorman, Christine
Format:	Article
Language:	Spanish
Subjects:	Estrategia de marketing Marketing Mercadeo Marcas Clientes Promoción de ventas Propaganda Relaciones comerciales Artículos de revista

Holdings details from Sistema de Bibliotecas del Tecnológico de Costa Rica
Copy	Available

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