Marketing for hospitality and tourism /

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Bowen, John T. (creador), Makens, James C. (creador)
Format:	Book
Language:	English
Published:	Estados Unidos : Pearson Education, 2006.
Edition:	4 edición
Subjects:	Turismo Negocios Mercadeo Turistas Libros

Description
Item Description:	Incluye estudio de casos
Physical Description:	932 páginas. : ilustraciones, diagramas, tablas, gráficos.
ISBN:	0131193783

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