Can brand image move upwards after sideways?. A strategic approach to brand placements /

Bibliographic Details
Main Author:	Thomas, Sunil
Other Authors:	Kohli, Chiranjeev S.
Format:	Article
Language:	English
Subjects:	Marcas Marketing Publicidad Medios de comunicación Publicidad por televisión Artículos de revista

Holdings details from Sistema de Bibliotecas del Tecnológico de Costa Rica
Copy	Available

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