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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Keller, Kevin Lane, Mues Zepeda, María Astrid (traductora), Martínez Gay, Mónica (traductora)
Format:	Book
Language:	Spanish
Published:	México : Pearson Educación, 2012.
Edition:	Decimocuarta edición
Subjects:	Marketing Estrategia de marketing Investigación de mercados Globalización de mercados Competencia Marcas comerciales > Marketing Mercadotecnia Libros

Table of Contents:

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