Environmental Communication. Second Edition : Skills and Principles for Natural Resource Managers, Scientists, and Engineers. /
| Autores principales: | , , |
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| Autor Corporativo: | |
| Formato: | eBook |
| Lenguaje: | English |
| Publicado: |
Dordrecht :
Springer Netherlands : Imprint: Springer,
2010.
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| Edición: | 2nd ed. 2010. |
| Materias: |
Tabla de Contenidos:
- Principles of Environmental Communication
- Understanding the World Around Us
- Communicating About the Environment
- Developing Your Environmental Literacy
- Investigating Environmental Issues
- Communication Planning
- Planning Environmental Communications
- Analyzing Your Audience
- Evaluating Your Messages’ Effects
- Characterizing the Mass Media
- Highlighting Useful Media
- Skills Building and Practical Applications
- Grouping Together Well
- Differing Ways of Thinking and Doing
- Communicating Across Cultures
- Speaking to an Audience
- Communicating Without Words
- Using Visual Aids
- Dealing with the News Media
- Managing Conflict
- Communicating About Risk
- Learning from Marketing and Public Relations
- Walking the Talk of Green Business and Sustainability.