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03536nam a22004095i 4500 |
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20210520135953.0 |
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cr nn 008mamaa |
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101004s2010 gw | s |||| 0|eng d |
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|a 9783642156069
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| 024 |
7 |
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|a 10.1007/978-3-642-15606-9
|2 doi
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| 040 |
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|a Sistema de Bibliotecas del Tecnológico de Costa Rica
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| 245 |
1 |
0 |
|a Marketing Intelligent Systems Using Soft Computing :
|b Managerial and Research Applications /
|c edited by Jorge Casillas, Francisco J. Martínez López.
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| 250 |
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|a 1st ed. 2010.
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| 260 |
# |
# |
|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg :
|b Imprint: Springer,
|c 2010.
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| 300 |
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|a XIV, 478 p. 187 illus., 85 illus. in color. :
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Studies in Fuzziness and Soft Computing,
|v 258
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| 505 |
0 |
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|a Essays -- Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners -- Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers -- Observations on Soft Computing in Marketing -- Soft Computing Methods in Marketing: Phenomena and Management Problems -- User-Generated Content: The “Voice of the Customer” in the 21st Century -- Fuzzy Networks -- KDD: Applying in Marketing Practice Using Point of Sale Information -- Marketing – Sales Interface and the Role of KDD -- Segmentation and Targeting -- Applying Soft Cluster Analysis Techniques to Customer Interaction Information -- Marketing Intelligent System for Customer Segmentation -- Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing -- Collective Intelligence in Marketing -- Marketing Modelling -- Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation -- Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules -- Fuzzy–Evolutionary Modeling of Customer Behavior for Business Intelligence -- Communication/Direct Marketing -- An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management -- Direct Marketing Based on a Distributed Intelligent System -- Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm -- Product -- Designing Optimal Products: Algorithms and Systems -- PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs -- A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice -- E-Commerce -- Decision Making in Multiagent Web Services Based on Soft Computing -- Dynamic Price Forecasting in Simultaneous Online Art Auctions -- Analysing Incomplete Consumer Web Data Using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation).
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| 650 |
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0 |
|a Computer-aided engineering.
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| 650 |
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0 |
|a Artificial intelligence.
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| 650 |
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0 |
|a Business.
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| 650 |
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0 |
|a Management science.
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| 650 |
|
0 |
|a Applied mathematics.
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| 650 |
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0 |
|a Engineering mathematics.
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| 650 |
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0 |
|a Marketing.
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| 650 |
1 |
4 |
|a Computer-Aided Engineering (CAD, CAE) and Design.
|
| 650 |
2 |
4 |
|a Artificial Intelligence.
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| 650 |
2 |
4 |
|a Business and Management, general.
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| 650 |
2 |
4 |
|a Mathematical and Computational Engineering.
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| 650 |
2 |
4 |
|a Marketing.
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| 700 |
1 |
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|a Casillas, Jorge.
|e editor.
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| 700 |
1 |
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|a Martínez López, Francisco J.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
|