Innovation and Marketing in the Pharmaceutical Industry : Emerging Practices, Research, and Policies /
| Corporate Author: | |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Springer New York : Imprint: Springer,
2014.
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| Edition: | 1st ed. 2014. |
| Series: | International Series in Quantitative Marketing,
20 |
| Subjects: |
| Physical Description: | VII, 768 p. 111 illus., 95 illus. in color. : online resource. |
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| ISBN: | 9781461478010 |