Innovation and Marketing in the Pharmaceutical Industry : Emerging Practices, Research, and Policies /
Corporate Author: | SpringerLink (Online service) |
---|---|
Other Authors: | Ding, Min. (Editor), Eliashberg, Jehoshua. (Editor), Stremersch, Stefan. (Editor) |
Format: | eBook |
Language: | English |
Published: |
New York, NY :
Springer New York : Imprint: Springer,
2014.
|
Edition: | 1st ed. 2014. |
Series: | International Series in Quantitative Marketing,
20 |
Subjects: |
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