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Principios de marketing /
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Principios de marketing /
Bibliographic Details
Main Author:
Kotler, Philip
Other Authors:
Armstrong, Gary
(creador)
,
Moreno-López, Yago
(traductor)
Format:
Book
Language:
Spanish
Published:
Madrid, España :
Pearson Educación,
2008.
Edition:
12 edición
Subjects:
Mercadeo
>
Administración
Análisis de mercados
Cadena de suministro
Mercadeo
Productos
Segmentación del mercado
Libros electrónicos
Holdings
Description
Table of Contents
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Table of Contents:
Apéndices
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