Marketing /

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Marketing /

Bibliographic Details
Main Author:	Kothler, Philip (creador/a.)
Other Authors:	Armstrong, Gary (creador/a.), Balasubramanian, Sridhar (creador/a.), Carrizales-Villanueva, Giancarlo (traductor/.)
Format:	Book
Language:	Spanish
Published:	Ciudad de México, México : Pearson Educación, 2024.
Edition:	1 edición.
Subjects:	Administración. Economía. Clientes. Publicidad. Promoción de ventas. Relaciones públicas. Mercadeo. Libros.

Table of Contents:

Apéndice 1: Plan de marketing.
Apéndice 2: El marketing en cifras.
Apéndice 3: Carreras de marketing.