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040325s1997 cr ||||| spa |
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|a 7774823
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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|a spa
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|a TFG 23558
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|a Núñez Sacasa, Edgard
|e Autor/a
|4 aut
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|a Formulación del plan de mercadeo de Diners Club para la comercialización de tarjetas de crédito /
|c Edgard Núñez Sacasa
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| 260 |
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|a San José, C.R.,
|c 1997.
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| 300 |
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|a x, 77, [10] hojas :
|b ilustraciones
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| 502 |
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|a Proyecto de graduación (master of business administration)--National University, 1997
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| 650 |
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|a DINERS CLUB
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| 650 |
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|a PLANIFICACION ESTRATEGICA
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| 650 |
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|a TARJETAS DE CREDITO
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| 650 |
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|a MERCADEO
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| 650 |
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|x INVESTIGACIONES
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| 909 |
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|a Master of Business Administration
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| 912 |
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|a 06-JUL-2005 - CESPEDES RODRIGUEZ, MARIA ELENA
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| 917 |
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|a 25-MAR-2004 - HERNANDEZ GUZMAN, MARLIN TAYIRA
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| 949 |
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|a mec
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| 916 |
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|a Centro Catalográfico
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| 919 |
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|a Ciencias Sociales
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| 921 |
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|a tesis de maestría
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