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030729s1996 cr ||||| spa |
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|a 7513873
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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|a spa
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|a TFG 22211
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|a Vargas Aguilar, Marco
|e Autor/a
|4 aut
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|a Plan estratégico de mercadeo para la Cuenta Maestra Banex /
|c Marco Vargas Aguilar
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|a San José, C.R.,
|c 1996.
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|a [xi], 64, [14] hojas :
|b ilustraciones
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|a Proyecto de graduación (master of business administaration [sic], MBA)-- National University, 1996
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|a BANCO BANEX S.A. (SAN JOSE, COSTA RICA)
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| 650 |
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|a TARJETAS DE CREDITO
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|a PROMOCION DE VENTAS
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| 650 |
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|a MERCADEO
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| 650 |
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|x TECNICAS
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| 650 |
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|a INVERSIONES DE CAPITAL
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| 909 |
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|a Master of Business Administaration [sic] (MBA)
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|a 24-JAN-2013 - MURILLO HERNANDEZ, XINIA
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|a 29-JUL-2003 - HERNANDEZ GUZMAN, MARLIN TAYIRA
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|a AM
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| 916 |
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|a Centro Catalográfico
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|a tesis de maestría
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