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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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|2 22
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|a Kotler, Philip
|d 1931-
|e Autor/a
|4 aut
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|a Los 80 conceptos esenciales de marketing:
|b de la A a la Z /
|c Philip Kotler ; traducción de Dionisio Cámara y Sergio Bilbao
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|a Madrid :
|b Pearson/Prentice Hall,
|c c2003.
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| 300 |
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|a xxiii, 179 páginas
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|a Traducción de: Marketing insights from A to Z. 80 concepts every manager needs to know
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|a MERCADEO
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|a CONSUMIDORES
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|a CALIDAD DEL SERVICIO
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|a SATISFACCION DEL CLIENTE
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|a COMPETITIVIDAD
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|a 2008
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|a 20-JUL-2011 - GOMEZ PANIAGUA, LUZ MARIA
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|a 04-JUN-2008 - BUSTAMANTE MORA, CYNTHIA
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|a LMG -KA
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|a Centro Catalográfico
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