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041006s2002 xxu ||||| eng |
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|a 0844215635
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|a 8007983
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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|a eng
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|a 659.111
|b S623a6
|2 21
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| 100 |
1 |
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|a Sissors, Jack Zanville
|d 1919-
|e Autor/a
|4 aut
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| 245 |
1 |
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|a Advertising media planning /
|c Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron
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| 250 |
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|a 6. edition
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| 260 |
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|a Chicago :
|b McGraw-Hill,
|c 2002.
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| 300 |
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|a xviii, 445 páginas
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| 650 |
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|a PLANIFICACION EN MEDIOS DE PUBLICIDAD
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| 700 |
1 |
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|a Baron, Roger B.
|e Autor/a
|4 aut
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|a 20-OCT-2004 - CAMPOS MONGE, FLORA
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| 917 |
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|a 06-OCT-2004 - MURILLO HERNANDEZ, XINIA
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| 949 |
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|a FC -emb
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| 916 |
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|a Centro Catalográfico
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