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01140nam a2200325uu 4500 |
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000058779 |
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20120528125153.0 |
| 008 |
120314s2010 xxu ||||| eng |
| 020 |
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|a 9781439172018
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| 035 |
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|a 9322735
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 658.827
|b L753b
|2 23
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| 100 |
1 |
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|a Lindstrom, Martin
|e Autor/a
|4 aut
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| 245 |
1 |
0 |
|a Brand sense :
|b sensory secrets behind the stuff we buy /
|c Martin Lindstrom ; foreword by Philip Kotler
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| 250 |
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|a 1. edition, [rev. and updated]
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| 260 |
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|a New York, New York :
|b Free Press,
|c 2010.
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| 300 |
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|a x, 175 páginas :
|b ilustraciones
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| 500 |
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|a Parte de la mención de edición tomada de la cubierta
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| 650 |
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|a PRODUCTOS DE MARCA
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| 650 |
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|a RAZON SOCIAL
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| 650 |
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|a PUBLICIDAD
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| 650 |
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|x ASPECTOS PSICOLOGICOS
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| 650 |
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|a SENTIDOS
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| 700 |
1 |
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|a Kotler, Philip
|d 1931-
|e Introductor/a ó Prologuista
|4 aui
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| 912 |
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|a 28-MAY-2012 - CRUZ BARRANTES, MARIA AUXILIADORA
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| 915 |
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|a 04-MAY-2012
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| 917 |
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|a 14-MAR-2012 - JEREZ BRENES, SILVIA ELENA
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| 949 |
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|a CSA -ACC
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| 916 |
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|a Centro Catalográfico
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