Consumer behavior : building marketing strategy /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2004.
|
| Edition: | 9. edition |
| Subjects: |
| Item Description: | Título del material acompañante: DDB needham lifestyle survey data disk--ISBN del material acompañante 0072536926 |
|---|---|
| Physical Description: | xxvi, 790 páginas : ilustraciones a color + 1 disco óptico de computadora (4 3/4 plg.) |
| ISBN: | 9780072865493 |