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00925nam a2200289uu 4500 |
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000070705 |
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20160525115746.0 |
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131127s2013 enk ||||| eng |
| 020 |
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|a 9781471111693
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| 035 |
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|a 9398717
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 658.834.2
|b B496c
|2 23
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| 100 |
1 |
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|a Berger, Jonah
|e Autor/a
|4 aut
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| 245 |
1 |
0 |
|a Contagious :
|b why things catch on /
|c Jonah Berger
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| 260 |
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|a London :
|b Simon & Schuster,
|c 2013.
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| 300 |
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|a viii, 244 páginas :
|b ilustraciones
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| 650 |
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|a COMPORTAMIENTO DEL CONSUMIDOR
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| 650 |
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|a PRODUCTOS NUEVOS
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| 650 |
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|a ACEPTACION SOCIAL
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| 650 |
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|a ACEPTACION SOCIAL
|x ASPECTOS ECONOMICOS
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| 650 |
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|a PUBLICIDAD
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| 912 |
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|a 25-MAY-2016 - MARTEN MADRIGAL, ALEXANDRA
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| 915 |
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|a 05-DEC-2013
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| 917 |
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|a 27-NOV-2013 - MATAMOROS GRANADOS, EILLING
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| 949 |
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|a AM -SVZ
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| 916 |
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|a Centro Catalográfico
|