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040927s1992 mx ||||| spa |
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|a 9701000315
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| 035 |
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|a 7995713
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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|a spa
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|a 658.802
|b H633c
|2 21
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| 100 |
1 |
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|a Hiebing, Roman G.
|e Autor/a
|4 aut
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| 245 |
1 |
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|a Cómo preparar el exitoso plan de mercadotecnia /
|c Roman G. Hiebing, Scott W. Cooper ; traducción Rosa María Rosas Sánchez
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| 250 |
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|a 1. edición
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| 260 |
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|a México :
|b McGraw-Hill Interamericana,
|c c1992.
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| 300 |
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|a xviii, 325 páginas :
|b ilustraciones
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| 500 |
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|a Traducción de: How to write a successful marketing plan--Impreso en Colombia
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| 650 |
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|a MERCADEO
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| 650 |
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|x ADMINISTRACION
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| 650 |
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|a PLANIFICACION ESTRATEGICA
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| 700 |
1 |
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|a Cooper, Scott W.
|e Autor/a
|4 aut
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| 912 |
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|a 18-MAR-2011 - QUIROS SALAZAR, DANILO
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| 917 |
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|a 27-SEP-2004 - MURILLO HERNANDEZ, XINIA
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| 949 |
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|a FC -emb
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| 916 |
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|a Centro Catalográfico
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