Dirección de marketing : gestión estratégica y operativa del mercado /
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw-Hill,
c2009.
|
| Edition: | 1. edición |
| Subjects: |
| Item Description: | Traducción de: Market-Driven Management. Strategic and operational marketing, c2007 |
|---|---|
| Physical Description: | xxii, 596 páginas |
| ISBN: | 9789701067109 |