|
|
|
|
| LEADER |
01142nam a2200313uu 4500 |
| 001 |
000085872 |
| 005 |
20140515100908.0 |
| 008 |
100825s2009 mx ||||| spa |
| 020 |
|
|
|a 9789701067109
|
| 035 |
|
|
|a 9271411
|
| 040 |
|
|
|a Sistema de Bibliotecas de la Universidad de Costa Rica
|
| 041 |
0 |
|
|a spa
|
| 082 |
0 |
|
|a 658.800.94
|b L224d
|2 22
|
| 100 |
1 |
|
|a Lambin, Jean Jacques
|e Autor/a
|4 aut
|
| 245 |
1 |
0 |
|a Dirección de marketing :
|b gestión estratégica y operativa del mercado /
|c Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello
|
| 250 |
|
|
|a 1. edición
|
| 260 |
|
|
|a México :
|b McGraw-Hill,
|c c2009.
|
| 300 |
|
|
|a xxii, 596 páginas
|
| 500 |
|
|
|a Traducción de: Market-Driven Management. Strategic and operational marketing, c2007
|
| 650 |
|
|
|a ADMINISTRACION DE MERCADEO
|x EUROPA
|
| 650 |
|
|
|a CONSUMIDORES
|
| 650 |
|
|
|a SERVICIO AL CLIENTE
|
| 700 |
1 |
|
|a Gallucci, Carlo
|e Autor/a
|4 aut
|
| 700 |
1 |
|
|a Sicurello, Carlos
|e Autor/a
|4 aut
|
| 900 |
|
|
|a 2010 oct
|
| 912 |
|
|
|a 15-MAY-2014 - CHAVES LOPEZ, CINDY MELISSA
|
| 917 |
|
|
|a 25-AUG-2010 - CRUZ BARRANTES, MARIA AUXILIADORA
|
| 949 |
|
|
|a CSA -ACC
|
| 916 |
|
|
|a Centro Catalográfico
|