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|a 9789701067109
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|a 9271411
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|a Sistema de Bibliotecas de Universidad de Costa Rica
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|a spa
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|a 658.800.94
|b L224d
|2 22
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1 |
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|a Lambin, Jean Jacques
|e Autor/a
|4 aut
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| 245 |
1 |
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|a Dirección de marketing :
|b gestión estratégica y operativa del mercado /
|c Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello
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| 250 |
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|a 1. edición
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| 260 |
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|a México :
|b McGraw-Hill,
|c c2009.
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| 300 |
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|a xxii, 596 páginas
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| 500 |
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|a Traducción de: Market-Driven Management. Strategic and operational marketing, c2007
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| 650 |
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|a ADMINISTRACION DE MERCADEO
|x EUROPA
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| 650 |
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|a CONSUMIDORES
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| 650 |
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|a SERVICIO AL CLIENTE
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| 700 |
1 |
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|a Gallucci, Carlo
|e Autor/a
|4 aut
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| 700 |
1 |
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|a Sicurello, Carlos
|e Autor/a
|4 aut
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| 900 |
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|a 2010 oct
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| 912 |
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|a 15-MAY-2014 - CHAVES LOPEZ, CINDY MELISSA
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| 917 |
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|a 25-AUG-2010 - CRUZ BARRANTES, MARIA AUXILIADORA
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| 949 |
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|a CSA -ACC
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| 916 |
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|a Centro Catalográfico
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