Fundamentos de marketing /

Bibliographic Details
Main Authors: Stanton, William J. (Author, Autor/a), Etzel, Michael J. (Autor/a), Walker, Bruce J. (Autor/a)
Format: Book
Language:Spanish
Published: México : McGraw-Hill, c2000.
Edition:7. edición
Subjects:
Description
Item Description:Título original : Fundamentals of marketing, 11.ed. -- Reimpresiones: 2001.
Physical Description:xxi, 707,[82] páginas : ilustraciones a color, 3 fotografías color
ISBN:9701026764