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00948nam a2200277uu 4500 |
| 001 |
000117388 |
| 005 |
20180830114813.0 |
| 008 |
120312s2003 xxu ||||| eng |
| 020 |
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|a 9781578518265
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| 035 |
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|a 9322414
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 658.834.2
|b Z22h
|2 23
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| 100 |
1 |
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|a Zaltman, Gerald
|e Autor/a
|4 aut
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| 245 |
1 |
0 |
|a How customers think :
|b essential insights into the mind of the market /
|c Gerald Zaltman.
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| 260 |
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|a Boston, Massachusetts
|b Harvard Business School,
|c c2003.
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| 300 |
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|a xxii, 323 páginas :
|b ilustraciones.
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| 650 |
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|a COMPORTAMIENTO DEL CONSUMIDOR
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| 650 |
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|x ASPECTOS PSICOLOGICOS
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| 650 |
0 |
7 |
|a CONSUMIDORES
|x PSICOLOGIA
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| 650 |
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|a MERCADEO
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| 912 |
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|a 28-MAY-2012 - CRUZ BARRANTES, MARIA AUXILIADORA
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| 915 |
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|a 02-MAY-2012
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| 917 |
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|a 12-MAR-2012 - JEREZ BRENES, SILVIA ELENA
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| 949 |
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|a AM -CBM
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| 916 |
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|a Centro Catalográfico
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