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970827s1993 mx ||||| spa |
| 035 |
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|a 1172343
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 041 |
0 |
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|a spa
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| 082 |
0 |
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|a 658.83
|b K55i4
|2 19
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| 100 |
1 |
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|a Kinnear, Thomas C.
|d 1933-
|e Autor/a
|4 aut
|
| 245 |
1 |
0 |
|a Investigación de mercados :
|b un enfoque aplicado /
|c Thomas C. Kinnear, James R. Taylor
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| 250 |
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|a 4. edición
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| 260 |
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|a México :
|b McGraw-Hill,
|c c1993.
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| 300 |
|
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|a xix, 812 páginas :
|b ilustraciones
|e + 1 disquette
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| 500 |
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|a Traducción de: Marketing . An applied approach research, 4. ed.
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| 650 |
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|a MERCADEO
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| 650 |
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|a INVESTIGACION CIENTIFICA
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| 700 |
1 |
|
|a Taylor, James Ronald
|e Autor/a
|4 aut
|
| 912 |
|
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|a 21-OCT-2005 - VARGAS ZUÑIGA, SUSAN
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| 916 |
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|a Centro Catalográfico
|