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|a Zikmund, William G.
|d 1943-2002
|e Autor/a
|4 aut
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|a Investigación de mercados /
|c William G. Zikmund, Barry J. Babin ; traducción Guadalupe Meza Staines, Adolfo Deras Quiñones.
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|a 9. edición
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|a Australia :
|b Cengage Learning,
|c c2009.
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| 300 |
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|a xxxi, 700 páginas :
|b ilustraciones.
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| 500 |
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|a Traducción de: Exploring marketing research, 9. ed.--Impreso en México
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|a MERCADEO
|x INVESTIGACIONES
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| 700 |
1 |
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|a Babin, Barry J.
|e Autor/a
|4 aut
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| 700 |
1 |
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|a Meza Staines, Guadalupe
|e Traductor/a
|4 trl
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| 700 |
1 |
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|a Deras Quiñones, Adolfo
|e Traductor/a
|4 trl
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| 900 |
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|a 2010 abr
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| 912 |
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|a 23-JAN-2013 - CHAVES LOPEZ, CINDY MELISSA
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|a 05-MAR-2010 - CRUZ BARRANTES, MARIA AUXILIADORA
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| 949 |
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|a MEC -DQS
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| 916 |
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|a Centro Catalográfico
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