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Marketing /
Bibliographic Details
Main Authors:
Lamb, Charles W. 1944-
(Author, Autor/a)
,
Hair, Joseph F. 1944-
(Autor/a)
,
McDaniel, Carl
(Autor/a)
Format:
Book
Language:
Spanish
Published:
México :
International Thomson,
c1998.
Subjects:
MERCADEO
Holdings
Description
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