Marketing 1x1 : cada cliente es un mercado /

Bibliographic Details
Main Author: Gilmore, James H. (Compiler)
Format: Book
Language:Spanish
Published: Barcelona : Norma, c2000.
Subjects:
Description
Item Description:Título original: Markets of one : creating customer-unique value through mass customization.
Physical Description:xxxiii, 265 páginas.
ISBN:9580458278