Marketing for hospitality and tourism /

Bibliographic Details
Main Authors: Kotler, Philip 1931- (Author, Autor/a), Bowen, John T. 1948- (Autor/a), Makens, James C. (Autor/a)
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, c2003.
Edition:3. edition
Subjects:
Description
Physical Description:xvii, 893 páginas : ilustraciones a color
ISBN:0130996114