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Marketing for hospitality and tourism /
Bibliographic Details
Main Authors:
Kotler, Philip 1931-
(Author, Autor/a)
,
Bowen, John T. 1948-
(Autor/a)
,
Makens, James C.
(Autor/a)
Format:
Book
Language:
English
Published:
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
Edition:
3. edition
Subjects:
INDUSTRIA HOTELERA
PROMOCION DE TURISMO
TURISMO
Holdings
Description
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