Marketing global marketing /

Bibliographic Details
Main Authors: Kotabe, Masaaki (Author, Autor/a), Helsen, Kristiaan (Autor/a)
Format: Book
Language:Spanish
Published: México, Distrito Federal : Limusa Wiley, c2001.
Edition:1. edición
Subjects:
Description
Item Description:Traducción de: Global marketing management
Physical Description:825 páginas : ilustraciones
ISBN:9681857690