Marketing in a multicultural world : ethnicity, nationalism, and cultural identity

Bibliographic Details
Main Author:	Costa, Janeen Arnold (Editor)
Other Authors:	Bamossy, Gary J. 1949- (Editor, Editor/a)
Format:	Book
Language:	English
Published:	Thousand Oaks : SAGE, c1995.
Subjects:	CONSUMIDORES COMUNICACION EN MERCADEO COMUNICACION INTERCULTURAL

Description
Physical Description:	ix, 341 páginas
ISBN:	0803953283

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