Mercadotecnia /

Bibliographic Details
Main Authors: Kotler, Philip 1931- (Author, Autor/a), Armstrong, Gary (Autor/a)
Format: Book
Language:Spanish
Published: México : Prentice Hall Hispanoamericana, c1996.
Edition:3. edición
Subjects:
Description
Item Description:REIMPRESION: 1999
Traducción de: Principles of marketing.
Physical Description:xxi, 826, [59] páginas : ilustraciones, 2 retratos
ISBN:9688805904