|
|
|
|
| LEADER |
01029nam a2200289 u 4500 |
| 001 |
000170036 |
| 005 |
20090403135555.0 |
| 008 |
071203s2005 mx ||||| spa |
| 020 |
|
|
|a 970260642X
|
| 035 |
|
|
|a 8927233
|
| 040 |
|
|
|a Sistema de Bibliotecas de Universidad de Costa Rica
|
| 041 |
0 |
|
|a spa
|
| 082 |
0 |
|
|a 659.1
|b K64p
|2 21
|
| 100 |
1 |
|
|a Kleppner, Otto
|e Autor/a
|4 aut
|
| 245 |
1 |
0 |
|a Publicidad /
|c Kleppner ; J. Thomas Russell, W. Ronald Lane, Karen Whitehill King ; traducción Astrid Mues Zepeda
|
| 260 |
|
|
|a México :
|b Pearson Educación,
|c 2005.
|
| 300 |
|
|
|a xvii, 766 páginas :
|b ilustraciones
|
| 500 |
|
|
|a Traducción de: Kleppner'advertising procedure
|
| 650 |
|
|
|a PUBLICIDAD
|
| 700 |
1 |
|
|a Russell, Thomas J.
|e Editor/a
|4 edt
|
| 700 |
1 |
|
|a Whitehill King, Karen
|e Editor/a
|4 edt
|
| 700 |
1 |
|
|a Lane, W. Ronald
|e Editor/a
|4 edt
|
| 900 |
|
|
|a 2007
|
| 912 |
|
|
|a 03-APR-2009 - SERRANO CHAVEZ, MARIA SOLEDAD
|
| 917 |
|
|
|a 03-DEC-2007 - SALAZAR ALVAREZ, CLAUDIO
|
| 949 |
|
|
|a CSA -CSA
|
| 916 |
|
|
|a Centro Catalográfico
|