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| LEADER |
00909nam a2200265uu 4500 |
| 001 |
000189478 |
| 005 |
20091202081102.0 |
| 008 |
091201s1997 xxu ||||| eng |
| 020 |
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|a 9780130957016
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| 035 |
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|a 9248924
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 659.132
|b C244t5
|2 21
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| 100 |
1 |
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|a Caples, John
|e Autor/a
|4 aut
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| 245 |
1 |
0 |
|a Tested advertising methods /
|c John Caples ; revised by Fred E. Hahn ; foreword by David Ogilvy ; introduction by Gordon White
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| 250 |
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|a 5. edition
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| 260 |
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|a Upper Saddle River, N.J. :
|b Pearson,
|c c1997.
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| 300 |
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|a xxvi, 278 páginas :
|b ilustraciones
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| 490 |
0 |
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|a Prentice Hall business classics
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| 650 |
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|a PUBLICIDAD
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| 900 |
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|a 2009
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| 912 |
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|a 02-DEC-2009 - QUIROS SALAZAR, DANILO
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| 917 |
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|a 01-DEC-2009 - MALAVASSI AGUILAR, FLORA ALICIA
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| 949 |
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|a DQS-DQS
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| 916 |
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|a Centro Catalográfico
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