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00851nam a2200253 u 4500 |
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000252292 |
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20110720143301.0 |
| 008 |
940609s1992 xxu ||||| eng |
| 020 |
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|a 0844234583
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| 035 |
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|a 28490
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 658.8
|b H497c
|2 00
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| 100 |
1 |
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|a Hendon, Donald W.
|e Autor/a
|4 aut
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| 245 |
1 |
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|a Classic failures in product marketing :
|b marketing principles violations and how to avoid them /
|c Donald W. Hendon. --
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| 260 |
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|a Lincolnwood, Ill. :
|b NTC Business Books,
|c 1992.
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| 300 |
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|a 205 páginas ;
|c 23 cm
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| 504 |
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|a Incluye bibliografias e indices.
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| 650 |
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|a MERCADEO
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| 650 |
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|a ADMINISTRACION DE PRODUCTOS
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| 650 |
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|a LIQUIDACION DE NEGOCIOS
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| 650 |
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|a PRODUCTOS NUEVOS
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| 949 |
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|a F.C., IR FCM b CP
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| 916 |
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|a Registros del LS-2000
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