Dictionary of marketing and communication : indluding advertising, market research and public relations, with a selection of terms and references form distributin, printing, photograph y, publishing, radio and television and the social sciences /
Autor principal: | |
---|---|
Formato: | Libro |
Lenguaje: | English |
Publicado: |
London, Sydney :
Intertext Books,
1973.
|
Descripción Física: | 121 páginas ; 24 cm |
---|---|
ISBN: | 0700202188 |