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940622s1993 xxu ||||| eng |
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|a 0844234559
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| 035 |
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|a 29023
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 658.802
|b M135m
|2 00
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| 100 |
1 |
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|a McDonald, Malcolm
|e Autor/a
|4 aut
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| 245 |
1 |
0 |
|a Marketing by matrix :
|b 100 practical ways to improve your strategic and tactical marketing /
|c Malcolm McDonald & Jonh W. Leppard
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| 260 |
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|a Lincolnwood, Ill. :
|b NTC Business Books,
|c 1993.
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| 300 |
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|a 168 páginas :
|b ilustraciones ;
|c 23 cm
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| 500 |
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|a Incluye glosario e indice.
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| 650 |
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|a PLANIFICACION
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| 650 |
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|a SEGMENTACION DEL MERCADO
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| 700 |
1 |
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|a Leppard, John W.
|e Autor/a
|4 aut
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| 912 |
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|a 20-JUL-2011 - QUIROS SALAZAR, DANILO
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| 949 |
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|a FC-IRbKB
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| 916 |
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|a Registros del LS-2000
|