Marketing de abajo hacia arriba : la tactica dicta la estrategia /
| Main Authors: | , |
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| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw-Hill Interamericana,
1989.
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| Edition: | 1. edición -- |
| Subjects: |
| Item Description: | REIMPRESION: 1990. Traduccion de: Bottom-up marketing. |
|---|---|
| Physical Description: | 216 páginas ; 21 cm |
| ISBN: | 9684225369 |