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00887nam a2200265 u 4500 |
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930331s1989 mx ||||| spa |
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|a 9684225369
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|a 62153
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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|a spa
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|a 658.8
|b R559m
|2 00
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|a Ries, Al
|e Autor/a
|4 aut
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|a Marketing de abajo hacia arriba :
|b la tactica dicta la estrategia /
|c Al Ries, Jack Trout ; traduccion Alberto Narvaez Rozo. --
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|a 1. edición --
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|a México :
|b McGraw-Hill Interamericana,
|c 1989.
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|a 216 páginas ;
|c 21 cm
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|a REIMPRESION: 1990.
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|a Traduccion de: Bottom-up marketing.
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650 |
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|a MERCADEO
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700 |
1 |
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|a Trout, Jack
|e Autor/a
|4 aut
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|a 20-JUL-2011 - ROJAS ROJAS, IRENE
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949 |
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|a F.C.-F.C. FCM
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916 |
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|a Registros del LS-2000
|