Marketing en las empresas de servicios : compita mediante la calidad

Bibliographic Details
Main Author: Berry, Leonard L. 1942- (Author, Autor/a)
Format: Book
Language:Spanish
Published: Barcelona : Norma, 1993.
Subjects:
Description
Item Description:Titulo original: Marketing services : competing through quality.
Physical Description:xi, 271 páginas
ISBN:9580424950