Marketing estratégico /

Bibliographic Details
Main Author: Lambin, Jean Jacques (Author, Autor/a)
Format: Book
Language:Spanish
Published: Madrid : McGraw-Hill, c1991.
Edition:2. edición
Subjects:
Description
Item Description:Traducción de: Le marketing strategique, 2. ed.
Physical Description:xviii, 490 páginas
ISBN:8476157045