|
|
|
|
| LEADER |
00917nam a2200241 u 4500 |
| 001 |
000313963 |
| 005 |
20130606082907.0 |
| 008 |
s1985 ck ||||| spa |
| 020 |
|
|
|a 9580401209
|
| 035 |
|
|
|a 141213
|
| 040 |
|
|
|a Sistema de Bibliotecas de la Universidad de Costa Rica
|
| 041 |
0 |
|
|a spa
|
| 082 |
0 |
|
|a 658.8
|b L973p
|2 00
|
| 100 |
1 |
|
|a Luther, William M.
|e Autor/a
|4 aut
|
| 245 |
1 |
3 |
|a El plan de mercadeo:
|b cómo prepararlo y ponerlo en marcha /
|c William M. Luther ; traducción Gisella Wolhfers de Rosas
|
| 260 |
|
|
|a Bogotá, Colombia :
|b Norma,
|c c1985.
|
| 300 |
|
|
|a xiv, 190 páginas :
|b ilustraciones ;
|c 21 cm
|
| 500 |
|
|
|a Titulo original: The marketing plan, how to prepare and implement it--Reimpresiones: 1991.
|
| 650 |
|
|
|a MERCADEO
|
| 700 |
1 |
|
|a Wolhfers de Rosas, Gisella
|e Traductor/a
|4 trl
|
| 912 |
|
|
|a 06-JUN-2013 - MOREIRA PEREZ, MARIA CECILIA
|
| 949 |
|
|
|a LQ-LQ BLQ
|
| 916 |
|
|
|a Registros del LS-2000
|