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| LEADER |
00866nam a2200265 u 4500 |
| 001 |
000317621 |
| 005 |
20020613140011.0 |
| 008 |
930909s1978 mx ||||| spa |
| 020 |
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|a 9682600375
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| 035 |
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|a 17633
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 041 |
0 |
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|a spa
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| 082 |
0 |
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|a 659.1
|b D599p
|2 00
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| 100 |
1 |
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|a Dirksen, Charles J.
|d 1912-1988
|e Autor/a
|4 aut
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| 245 |
1 |
0 |
|a Principios y problemas de la publicidad /
|c Charles J. Dirksen, Arthur Kroeger
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| 260 |
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|a México :
|b Continental,
|c 1978.
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| 300 |
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|a 650 páginas :
|b ilustraciones ;
|c 22 cm
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| 500 |
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|a Reimpresiones: 1985.
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| 500 |
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|a Titulo original: Advertising principles and problems.
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| 650 |
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|a PUBLICIDAD
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| 650 |
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|a MERCADEO
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| 650 |
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|x ANALISIS
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| 700 |
1 |
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|a Kroeger, Arthur
|d 1908-1988
|e Autor/a
|4 aut
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| 949 |
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|a GA-GA B GA
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| 916 |
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|a Registros del LS-2000
|