Direccion de mercadotecnia : analisis, planeacion y control /
| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Diana,
1981.
|
| Edition: | 1. edición |
| Item Description: | Reimpresiones : 1983 Titulo original : Marketing management. |
|---|---|
| Physical Description: | 866 páginas ; 23 cm |
| ISBN: | 9681306155 |