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990907s1971 xxu ||||| eng |
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|a 5316013
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 658.82
|b E57P
|2 22
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| 100 |
1 |
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|a Engel, James F.
|e Autor/a
|4 aut
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| 245 |
1 |
0 |
|a Promotional strategy /
|c by James F. Engel, Hugh G. Wales and Martin R. Warshaw
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| 250 |
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|a Rev. edition
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| 260 |
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|a Illinois :
|b R. D. Irwin,
|c 1971.
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| 300 |
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|a 651 páginas :
|b ilustraciones
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| 650 |
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|a PROMOCION DE VENTAS
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| 650 |
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|a PUBLICIDAD
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| 700 |
1 |
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|a Wales, Hugh G.
|e Autor/a
|4 aut
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| 700 |
1 |
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|a Warshaw, Martin R.
|e Autor/a
|4 aut
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| 916 |
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|a Reconversión
|