Assessing marketing literature : a study of the readings assigned in doctoral seminars in marketing /

Assessing marketing literature : a study of the readings assigned in doctoral seminars in marketing /

Bibliographic Details
Main Authors: Joswick, Kathleen E. (Author, Autor/a), Bauerly, Ronald J. (Autor/a), Johnson, Don T. (Autor/a)
Format: Article
Language:English
Subjects:
MERCADEO
GRADOS ACADEMICOS
PUBLICACIONES PERIODICAS
INVESTIGACIONES
PLANES DE ESTUDIO

Sistema de Bibliotecas de Universidad de Costa Rica

Holdings details from Sistema de Bibliotecas de Universidad de Costa Rica
Call Number: 020
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