The power of word-of-mouth marketing : building a buzz is an effective- and free- way to create public awareness and support /

Bibliographic Details
Main Author:	Barber, Peggy (Autor/a)
Other Authors:	Wallace, Linda (Autor/a)
Format:	Article
Language:	English
Subjects:	BIBLIOTECAS MERCADEO DE SERVICIOS RELACIONES PUBLICAS EN BIBLIOTECAS

Description
Physical Description:	36-39.

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