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180514s1999 nyua gr ||||||eng d |
| 020 |
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|a 0684854236
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 082 |
0 |
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|a 658.827
|b S377e
|2 23
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| 100 |
1 |
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|a Schmitt, Bernd Herbert
|d 1957-
|e Autor/a
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| 245 |
1 |
0 |
|a Experiential Marketing :
|b How to get customers to sense, feel, think, act and relate to your Company and Brands /
|c Bernd H. Schmitt.
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| 260 |
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|a New York, N.Y. :
|b The Free Press,
|c c1999.
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| 300 |
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|a xix, 280 páginas :
|b ilustraciones en blanco y negro.
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| 590 |
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|a El ejemplar BFA4021 ubicado temporalmente en la Biblioteca Francisco Amighetti
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| 650 |
0 |
7 |
|a MARCAS DE FABRICA
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| 650 |
0 |
7 |
|a MERCADEO
|x TECNICAS
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| 650 |
0 |
7 |
|a IMAGEN CORPORATIVA
|x DISEÑO
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| 650 |
0 |
7 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|x ASPECTOS PSICOLOGICOS
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| 900 |
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|a 2019-O
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| 916 |
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|a Centro Catalográfico
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| 949 |
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|a MBA -EMQ
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