Advertising media : creative planning in media selection /

Bibliographic Details
Main Author:	Brown, Lyndon Osmond 1903-1966 (Autor/a)
Other Authors:	Lessler, Richard S. 1924- (Autor/a), Weilbacher, William M. (Autor/a)
Format:	Book
Language:	English
Published:	New York : The Ronald Press Company, c1957.
Subjects:	PUBLICIDAD PLAN DE MEDIOS PUBLICITARIOS ANALISIS DE MERCADEO

Description
Physical Description:	vii, 395 páginas : ilustraciones en blanco y negro.

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